Bifold wallet, oak
$98
Your own handmade shop, built for you in about 15 minutes.
You answer a few plain-English questions. Fenfair builds your storefront, your product pages, and your custom-order flow: quote, deposit, proof, ship. No themes to pick, no apps to wire up, no code.
Build your whole shop free and see it first. No credit card. You only pay when you go live, and the price you join at is the price you keep.
Built for makers of every kind: leather, candles, ceramics, jewelry, woodwork, soap, fiber, paper, and more.
14,000+Etsy sales the founder has run since 2013
0%Fenfair transaction fee on every sale
~15 minFrom cold start to a credible draft shop
Built by Brian Williams, who still runs firehelmetshields.com alongside an Etsy storefront. Meet the founder →
How it works
From a blank tab to a real handmade shop, in three steps.
You do not pick a theme. You do not install apps. You do not learn ecommerce. Fenfair asks questions a real maker can answer and turns the answers into a working shop draft.
- 1
Answer plain-English questions.
What do you make? What is your shop name? Who buys from you? No theme picker. No app store. No ecommerce vocabulary.
- 2
Fenfair builds your draft.
About 15 minutes later you have a brand kit, a working storefront, your first product or quote pages, and a launch checklist. Nothing is live yet.
- 3
Edit and publish when you are ready.
Change copy, swap photos, reorder sections, tune your prices. Publishing paid features asks you to start the Core trial with a payment method and renewal consent first. Cancel anytime.
Pick a craft to see a draft shop
ShopAboutCustom ordersCart (0)Made to order in Asheville
Saddle leather goods, cut and stitched by hand.Wallets, belts, and small carry, finished one piece at a time. Ships in two weeks.
Belt, hand stitched
$145
Card sleeve, walnut
$54
Need something custom?
Send a quote request. We will reply within two business days.
Example draft for a leather maker. Your real draft uses your craft, your shop name, your story, your products, and your brand colors. Workshop layout.
Who Fenfair is for
Whichever way you got here, the math works.
Coming from Etsy?
Etsy keeps about $5.04 in fees. Fenfair keeps $0.
On the same $47 sale, Etsy fees run about $5.04 before Offsite Ads. Fenfair adds no platform fee, so you pay only Stripe processing, the same as anyone. Offsite Ads can push the Etsy number past $12. See the full breakdown.
See the $47 sale breakdown →Custom-order maker?
Quote, proof, deposit, balance, ship. Built in.
No proof-approval app at $25/month, no deposit-payment app at $30/month, no quote-message workaround. The whole custom workflow lives in one screen each.
See how custom orders work →Already on Shopify?
No app store. No theme picker. $37 flat.
Shopify Basic is $39/month and most handmade shops need 4 to 6 paid apps to do what Fenfair does by default. We did the math on that too.
See the pricing math →New to selling?
Training lives inside the shop, in plain English.
No ecommerce vocabulary, no theme picker, no app wiring before you see your first draft. Operator-voice training modules cover the business decisions sellers actually face.
See what training covers →What Fenfair includes
One connected system for handmade commerce.
Build a clean storefront with product pages, media, options, domains, payment setup, tax records, and fulfillment context.
Collect quote requests, personalization details, proof approvals, deposits, and production notes in one place.
Reuse the work you already create and learn the business habits that keep a handmade shop moving.
Real fee math
What a $47 sale actually pays you, in 2026.
Every handmade shop platform charges fees. Most marketing pages bury what those fees actually cost. Here's the real number, on a real $47 sale, across every platform a handmade seller might pick.
| Platform | Sale | Fees | You keep |
|---|---|---|---|
| Etsy (no Offsite Ads) | $47 | $5.04 | $41.96 |
| Etsy (Offsite Ads fires, 15%) | $47 | $12.09 | $34.91 |
| Amazon Handmade (15% referral) | $47 | $7.05 | $39.95 |
| Shopify Basic ($39/mo + 2.9%+30¢) | $47 | $1.66 | $45.34 |
| Fenfair ($37/mo + 2.9%+30¢ Stripe) | $47 | $1.66 | $45.34 |
- Etsy fees pulled from Etsy's 2026 published rate card. Includes transaction (6.5%), processing (3% + $0.25 US), listing ($0.20), and regulatory operating fee (~0.25%).
- Amazon Handmade is invite-only and requires application approval. Pro plan ($39.99/mo) is waived for approved Handmade sellers after a one-time first-month charge.
- Standalone shops (Shopify, Fenfair) show payment processing only (Stripe 2.9% + $0.30). Subscription cost amortizes across volume.
- Offsite Ads is mandatory for Etsy shops above $10,000 lifetime sales.
Annual savings at 50 sales/month
$1,584/year saved if Offsite Ads never fires on your Etsy shop.$3,699/year saved if Offsite Ads fires on half your Etsy sales.$2,790/year saved vs Amazon Handmade if you are approved.
This is fee delta only. It doesn't count time spent on Etsy SEO tag refreshes, photo updates, or algorithm dependency risk.
Read the full $47 Etsy sale breakdown →Draft your handmade shop free.
Start with a free draft shop, then grow into custom orders, proof approvals, marketing, training, customer care, and repeatable routines that keep the work moving.
Draft your shop free