Marketing
Marketing that runs while you make.
Email, social, and buyer follow-up. Built into the shop so you don't manage three apps. Every marketing feature on this page is included in Fenfair Core at $37/month. No add-ons, no upsells.
Transactional first
Every order touchpoint, already handled.
The buyer who placed a deposit yesterday gets a "deposit received" email automatically. The buyer waiting on a proof gets a notification when it's uploaded. The buyer whose order ships today gets a tracking email. The buyer whose order delivers gets a review request three days later.
Templates are written in operator voice, not corporate stock language, and they pull your shop name, product details, and timing automatically. You can edit any template if your voice differs.
All six order-state emails ship at launch: order confirmed, deposit received, proof ready, balance due, shipped, delivered.
Direct to your list
Send to your buyers without leaving Fenfair.
Compose a newsletter inside Fenfair. Pull recent shop news, a featured product, behind-the-scenes from your studio, and a one-line CTA. Send to your full list, a segment (recent buyers, repeat buyers, list-only members), or a single email for testing.
Open rates, click rates, and unsubscribes are visible at the campaign level. No separate Mailchimp account, no Stripe-to-Mailchimp sync that breaks every six months.
Subscriber import from existing lists ships at launch.
Repurpose your work
Pinterest, Instagram, and email. From one product.
Every product in your shop generates a Pinterest-ready pin (1000×1500 with your title and shop name overlaid), an Instagram square (1080×1080 with your product photo as the hero), and an email-friendly product card (600×600 for newsletter embedding). All three render automatically from your existing product photos and metadata.
You can edit each variant or upload your own. The point is to remove the "now I need to resize and re-export everything for every channel" tax that eats handmade sellers alive.
Repeat customers
The seven-touch follow-up sequence.
The buyer who bought a wallet from you in June doesn't need a generic "we miss you" email in October. They need a thoughtful follow-up that knows what they bought.
Fenfair's post-purchase sequence sends seven touches over six months, each one timed to a moment that matters: delivery confirmation + review request, a 30-day "how's it holding up" check-in, a holiday-season thank-you, a one-year anniversary note. Every email pulls the specific product they bought. None of them feel like marketing automation because they're written from operator to buyer.
You can disable the sequence per buyer or per shop, or rewrite any individual email in your voice.
Marketing features in Fenfair Core.
- Six order-state email templates (operator voice, editable)
- Newsletter composer + sender to your list
- Pinterest, Instagram, and email asset variants per product
- Seven-touch post-purchase follow-up sequence
- Email list import + management
- Per-campaign open and click tracking
- Subscriber segmentation by purchase history
No app stack, no per-feature subscription, no $30/month integration that breaks when one of the platforms updates. Every line above ships at launch in Fenfair Core.